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The Bot Menace: Deciphering the Hidden Threat to Email Campaign Success
Why Open Rate isn’t a Good Key Performance Indicator for Subject Line Tests
AI for the win? Maybe or Maybe Not. [Case Study]
That’s a wrap on metrics for 2022!
Building Subscriber Personas with Cluster Analysis
Case Study: A strategy for abandon clickers that increases email performance
Announcing the 2022 OI Masters of Email Marketing Metrics!