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The Bot Menace: Deciphering the Hidden Threat to Email Campaign Success

Why Open Rate isn’t a Good Key Performance Indicator for Subject Line Tests

Case Study: A strategy for abandon clickers that increases email performance

How to Calculate Lift/Loss From Your A/B Split Tests

Understanding the Difference Between Business and Diagnostic Metrics

Case Study: Why Click-through Rate Isn’t a Good Key Performance Indicator

Conversion Rate from Click

Conversion Rate from Sent

Revenue per Email Sent (RPE)

Return on Ad Spend (ROAS)

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