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Why Open Rate isn’t a Good Key Performance Indicator for Subject Line Tests
Case Study: A strategy for abandon clickers that increases email performance
How to Calculate Lift/Loss From Your A/B Split Tests
Understanding the Difference Between Business and Diagnostic Metrics
Case Study: Why Click-through Rate Isn’t a Good Key Performance Indicator
Conversion Rate from Click
Conversion Rate from Sent
Revenue per Email Sent (RPE)
Return on Ad Spend (ROAS)
Return on Investment (ROI)