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That’s a wrap on metrics for 2022!
Case Study: A strategy for abandon clickers that increases email performance
Announcing the 2022 OI Masters of Email Marketing Metrics!
The power of the click
How to Calculate Lift/Loss From Your A/B Split Tests
Understanding the Difference Between Business and Diagnostic Metrics
Segment your Results; Gain Deeper Insights
A Quick and Easy Roadmap for Using Analytics in Email Marketing