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Why Open Rate isn’t a Good Key Performance Indicator for Subject Line Tests

That’s a wrap on metrics for 2022!

Case Study: A strategy for abandon clickers that increases email performance

Announcing the 2022 OI Masters of Email Marketing Metrics!

The power of the click

How to Calculate Lift/Loss From Your A/B Split Tests

Understanding the Difference Between Business and Diagnostic Metrics

Segment your Results; Gain Deeper Insights

A Quick and Easy Roadmap for Using Analytics in Email Marketing

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