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Welcome to the Email Metrics Project from Only Influencers!

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Read Rate (deliverability)


Conversion Rate from Sent


Click-to-Open Rate (CTOR)

Featured Video

Other Videos:

Email Marketing Segmentation: What, Why, and How

Common Metrics That ESP Clients Ask For

Deliverability Metrics Panel

Retail Email from the Pros

Get on the Email Marketing Escalator (Geoff Linton, Tekside.io)

Ask the Right Email Questions (Chad S. White, Oracle Marketing Consulting)

Still the S.A.M.E. (John Caldwell, RPEOrigin, and Luke Glasner, Glasner Consulting)

Why the Open Rate Must Die (Loren McDonald, EVAdoption)

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Featured Article

That’s a Wrap on Metrics for 2022!
An update on last year in email marketing metrics, from Elizabeth Jacobi, Mochabear Marketing. Read More

More Metrics Articles:

Building Subscriber Personas with Cluster Analysis

Case Study: A strategy for abandon clickers that increases email performance

2022 OI Masters of Metrics Winners

The Power of the Click

Segment Your Results; Gain Deeper Insights

How to Calculate Lift/Loss from your A/B Split Tests

Understanding the Difference Between Business and Diagnostic Metrics

A Quick and Easy Roadmap for Using Analytics in Email Marketing

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