Welcome to the OI Metrics Project!

Featured Definition

Open Rates are between 0% to 100%; once you finish the equation, turn your answer to a percentage by multiplying by 100.

In general, the HIGHER the open rate, the better. However, high Open Rates don’t fully tell the story of an email’s…. Read More

Other Metrics Articles:

Click-through Rate

Revenue-per-email

Open Reach Rate

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