Featured Interview
Other Video Interviews:
Get on the Email Marketing Escalator (Geoff Linton, tekside.io)
Are Email Marketers Measuring the Wrong Things (Dela Quist, Alchemy Worx)
Featured Definition
Open Rates are between 0% to 100%; once you finish the equation, turn your answer to a percentage by multiplying by 100.
In general, the HIGHER the open rate, the better. However, high Open Rates don’t fully tell the story of an email’s…. Read More
Other Metrics Articles: