Often marketers look to benchmarks to help them understand how their programs are performing. To help, we’ve listed organizations that have historically published email marketing metric benchmarks below.
Be forewarned, benchmarking your campaigns to external data may not always be helpful to learn more check out this article: 5 Reasons External Email Benchmarks Make Poor Success Metrics.
- Ultimate Email Marketing Benchmarks for 2021: By Day, Industry | Campaign Monitor
- 2018 State of Email Analytics: The Metrics Brands Measure and the Impact of Third-Party Analytics – Litmus
- Email Metrics (BETA) – The Email Realist
- Email Marketing Benchmarks and Statistics by Industry | Mailchimp
- Email in 2021 – SparkPost Analytics
- Email Marketing Benchmarks for 2020 by Industry and Day of the Week (sailthru.com)
- Resources Archive – Validity