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Diagnostic

The Bot Menace: Deciphering the Hidden Threat to Email Campaign Success

Why Open Rate isn’t a Good Key Performance Indicator for Subject Line Tests

Announcing the 2022 OI Masters of Email Marketing Metrics!

The power of the click

How to Calculate Lift/Loss From Your A/B Split Tests

Understanding the Difference Between Business and Diagnostic Metrics

Segment your Results; Gain Deeper Insights

Case Study: Why Click-through Rate Isn’t a Good Key Performance Indicator

Read Rate (deliverability)

Engagement Time

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Diagnostic

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