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Why Open Rate isn’t a Good Key Performance Indicator for Subject Line Tests
Announcing the 2022 OI Masters of Email Marketing Metrics!
The power of the click
How to Calculate Lift/Loss From Your A/B Split Tests
Understanding the Difference Between Business and Diagnostic Metrics
Segment your Results; Gain Deeper Insights
Case Study: Why Click-through Rate Isn’t a Good Key Performance Indicator
Read Rate (deliverability)
Engagement Time
Render Rate