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Metrics Articles

Business Metrics

Diagnostic Metrics

Conversion Rate from Click

Conversion Rate from Sent

Return-on-Ad-Spend (ROAS)

Return-on-Investment (ROI)

Revenue-per-Email-Sent (RPE)

Bounce Rate

Click Reach Rate

Click-through Rate (CTR)

Click-to-Open Rate (CTOR)

Deliverability Rate

Delivery Rate

Engagement Time

Inbox Placement Rate

Open Rate

Open Reach Rate

Read Rate (deliverability)

Render Rate

Spam Complaint Rate

Unsubscribe Rate


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