Dr. Ada Barlatt is the Founder and Chief Analytics Officer at OperationsAlly, an organization that helps clients derive meaningful, actionable insights from their email marketing data. She has a Ph.D in Industrial and Systems Engineering, and she loves using analytics (and math!) to help organizations make better, data-driven decisions.
Today, more than ever before, organizations and business owners have access to a treasure trove of valuable information that comes directly from their own customers’ actions – not just from “best practices” or benchmarks in general. With the know-how to unearth and interpret that data, they can make sound decisions and grow their business.